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Author = karubi, mehdi
Number of Articles: 2
A Survey of Tourists, Attitude Concerning the Impact of the Advertizing Media On Travel Agencies
Volume 16, Issue 45 , August 2009, , Pages 63-92
Abstract
Advertisement as a dominant communicational factor in any organization plays a decisive role in the organization's success. MS pattern, which has been regarded as one of the most popular advertisement patterns, consist of five interrelated steps: I) goal definition, 2) budget allocation, 3) massage formulation, ... Read MoreNone-Verbal Communication and Development of Tourism
Volume 9, Issue 20 , February 2003, , Pages 35-58